KOSSA Academic and Employability Practice Test 2026 – Comprehensive Exam Prep

The pricing concept demonstrated by the example of selling one rose for $2.00 or three roses for $5.00 is multiple unit pricing. This strategy encourages customers to buy more units by offering a discount when purchasing in larger quantities. By presenting a price for a single unit and then a lower per-unit price for multiple units, it creates an incentive for consumers to buy the three roses instead of just one, effectively increasing the total sales volume.

This approach is often used in retail settings to promote bulk purchases and can benefit both the seller, who increases sales, and the buyer, who perceives they are getting a better deal. For example, if someone is interested in buying flowers for a special occasion, they may opt for the three roses for $5.00 deal instead of the single rose for $2.00, as it provides more value for their money.