What does effective communication entail as per KOSSA standards?

Effective communication, according to KOSSA standards, emphasizes clarity, conciseness, and the ability to engage listeners. This means that messages should be understandable and straightforward, avoiding unnecessary complexity. Clarity ensures that the audience can easily grasp the intended message, while conciseness helps to deliver information without superfluous details, making it easier for listeners to stay engaged and retain the information being shared. Additionally, engaging the audience is crucial, as it fosters interaction and understanding, ensuring that the communication is not just a one-way exchange but a dialogue that encourages feedback and participation. This approach enhances the overall effectiveness of communication in various contexts, whether in personal interactions, professional settings, or public speaking.