What is continued contact with the customer to ensure they are happy with the service they are receiving called?

The term that best describes continued contact with the customer to ensure their satisfaction with the service they are receiving is follow-up. This practice involves reaching out to customers after an initial transaction or interaction to check on their experience, address any potential issues, and reinforce the relationship. Timely follow-ups help businesses identify areas for improvement, demonstrate commitment to customer satisfaction, and maintain customer loyalty. While customer service encompasses a broader range of interactions and support, follow-up specifically refers to the proactive efforts made to gauge customer satisfaction after the service has been rendered. Other related concepts, such as customer feedback and post-sale support, also contribute to understanding customer satisfaction but do not capture the ongoing nature of that contact in the same way as follow-up does.