What practice involves investigating a customer’s needs or wants?

The practice that involves investigating a customer’s needs or wants is closely associated with probing. Probing is a technique used in various industries, particularly in sales and customer service, where professionals ask targeted questions to gather deeper insights into what the customer is specifically looking for. This process enables businesses to tailor their offerings and communications to better meet customer expectations and desires. By effectively probing, a salesperson or customer service representative can uncover crucial information that may not be readily apparent, leading to a better understanding of the customer’s true requirements.

This kind of engagement is essential for building relationships and ensuring that solutions provided are aligned with the customer’s specific needs, thereby enhancing customer satisfaction and loyalty.