What term describes the process of pricing products and services?

The term "Pricing Strategy" accurately describes the process of establishing the prices of products and services. This involves analyzing various elements such as market demand, competitor pricing, production costs, and perceived value to determine an optimal price point that balances profitability with consumer demand. A well-defined pricing strategy helps businesses position themselves in the market effectively and can significantly impact their overall profitability and market share.

While other options relate to various business processes, they do not specifically refer to the overall method of setting prices. For instance, cost analysis focuses on understanding production costs to ensure pricing covers expenses, market research involves gathering data about consumer preferences and behaviors to inform pricing decisions, and sales strategy pertains to the approach used to sell products and services rather than directly setting prices. Thus, "Pricing Strategy" is the most fitting term for this process.